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The "Coffee Milk," "Fruit Milk," and "Strawberry Milk" candies are designed to give a taste of "nostalgia" to those who are familiar with the drink from school lunches and public baths, and a taste of "novelty" to younger generations.
Product of Japan
The "Coffee Milk," "Fruit Milk," and "Strawberry Milk" candies are designed to give a taste of "nostalgia" to those of the Showa period who are familiar with the drink from school lunches and public baths, and a taste of "novelty" to younger generations who have little experience with the drink. The candy is designed to be "new" for younger generations who have little experience with the drink. These small hard candies are easy for children and women to eat. They have a nostalgic, rustic taste.
The package surface features a catchy boy illustration and logo with a retro feel, while the individual packages have a colorful, clear, and modern design reminiscent of milk bottles. The package design is simple, but has a balance of retro and cute.